Date Last Revised: January 5, 2011
Autobytel Inc. ("Autobytel") understands your
concerns with privacy and the use of your personal information. Whether you
submit a purchase request for a vehicle or simply browse through our Website,
we assure you that we are committed to protecting your personal privacy.
http://www.myride.com and certain other
websites with the myride.com domain, as applicable (individually, a
"Website"). We encourage you to read this Policy carefully before
providing any personal information on our Website. If you have questions or
concerns regarding this Policy, you should contact our Consumer Privacy
Advocate by e-mail at ABTPrivacy@autobytel.com.
1. Information Autobytel Collects and How We Use It
Personal information collected on our Website is used to improve the content
of our Website, customize the content or layout of our Website for individual
users, provide services requested, notify users of updates to the Website,
respond to any questions, problems or complaints, or request feedback and,
subject to the limitations set forth below, to develop new products and
services and to contact consumers for marketing purposes.
Autobytel collects email addresses of consumers who communicate with us or
through our authorized vendors via email. We also collect information about web
pages visited (See Cookies and Web Beacons below) and other
information that is provided by consumers either on our Website or in response to
email communications from us.
We also collect information provided to us by consumers in purchase requests
submitted through our Website or our authorized vendors' websites ("Purchase
Request Information"). Purchase Request Information typically
includes name, address, and phone numbers, email address and specific vehicle
In addition, consumers who express a desire to apply for vehicle financing
provide us with and authorize us or third parties with which we have a business
relationship to obtain from third parties necessary financial information such
as credit reports ("Finance Information"). Finance
Information typically includes name, address, and phone numbers, email address,
age, occupation, income, social security number and other credit related data.
We do not provide financing, but instead transmit those requests to
third-party vendors for consideration.
We may also collect other types of information during registration or in
connection with your other activities on our Website, such as demographic
information and information about or contained in postings you make in forums,
blogs or any other interactive areas of our Website; your answers to surveys,
your participation in sweepstakes, contests, games and promotional offers; and
in any email request you send us for any reason (such as to request customer
service or provide us with comments or feedback).
All information provided by consumers in any of the above-listed ways or
otherwise becomes the property of Autobytel once received by us and may be used
and disclosed as permitted in this Policy.
If you choose to use our Website to tell a friend about our Website, we will
ask you for your friend's name and email address. We will automatically send
your friend a one-time email inviting him or her to visit the Website.
Autobytel does not store this information. We use this third party information
(email, name) for the sole purpose of sending this one-time email and tracking
the success of our invite program.
Your friend may contact us at ABTPrivacy@autobytel.com
to request that we remove this information from our database.
Framed Sections of Our Website
Autobytel maintains relationships with outside service providers for some of
the products and services offered on our Website. Certain of these providers
are found on our Finance, Insurance, Warranty or other pages. The information
these providers make available to you may be presented in a "framed"
format, where the Autobytel border will surround the pages served by the
service providers, or by directly linking the user to the vendors' websites. In
either case, the provider is prominently identified. Please be aware that any
information you provide on such pages is provided directly to those providers
and is subject to their security and privacy policies. We encourage you to read
and practices may differ from ours. Our content may be displayed on or through
third-party websites through the use of inline frames or other framing
techniques. We may collect personal information in such framed pages or content
located on or provided by third-party websites. When you submit personal
information to us in this manner, it is treated as personal information under
this Policy. The collection and use of personal information by the third-party
website directly (i.e., outside of our content framed pages) is governed
Browsing on our Website
If you browse through our Website without entering any personal data, we
will gather and store certain information about your visit. This information
does not identify you personally and cannot be linked back to you unless you
decide at some point to identify yourself. However, see Cookies
and Web Beacons below.
Autobytel offers its users the advantage of personalization on our Website
by using Cookies. (See Cookies
and Web Beacons below.) Personalized services are offered in designated areas
of our Website to users who register with us. Autobytel may track consumer
interest in goods and services marketed to users who are members of our on-site
personalization areas. This information is used solely by Autobytel and its
affiliated companies for business purposes.
Special Sections of Our Website
Autobytel offers forums and blogs on its Website. Any information you
disclose in these forums and blogs is available to all Autobytel registered
members and may increase the risk of receiving "spam" or unsolicited
email from other parties. Be careful and use discretion when disclosing
We share your personal information with third parties in order to identify
products or services in which you may have interest, to improve our user
experience and generally to engage in market research and for other internal
business purposes. We may also aggregate your personal information with others'
information and prepare reports on Website usage, purchase history or other
factors for sale or distribution to others. Those reports are aggregated and
include no personally identifying information. In addition, personal
information provided on our Website may be linked together or merged with other
personal information we obtain about you so that we may better understand your
needs and inform you about our products or services and those of third parties
with which we have a business relationship. Also, if we receive personal
information from third parties with whom we have business relationships, we may
combine this information with the other personal information we maintain about
you. In either case, this Policy governs our use of this information. Finally,
we may use your personal information to send you communications regarding
products or services offered by us or by third parties in which we think you
may be interested unless you have declined to receive these third party
communications. See Your
Right To Decline Communications From Us and Others below.
2. Third Parties That May Receive Your Personal Information
In addition to our own internal uses of your personal information, we may
provide your personal information to non-affiliated third parties under one or
more of several circumstances:
- To provide you with services or products that you have requested;
- To our advertiser clients solely to assess the effectiveness of ad
campaigns we have provided for them;
- To contractors or service providers who may provide services or
perform functions on our behalf, in which case those service providers
may use your information only for the purposes provided and not disclose
it to any third party except upon our direction;
- To enforce our rights or as required by law or order of a court or
government agency; and
- On occasion, and only as permitted and described below under
Your Right To Decline Communications From Us and Others,
to other third parties who may wish to send you email or postal mail regarding
services or products that you may find of interest or for other reasons that are
disclosed to us and that we believe to be appropriate and consistent with our
commitment to prevent abuse of your personal information.
In addition, we may release personal information when we believe release is
appropriate to protect our users or others from fraudulent, abusive, or
unlawful use of our Website or its services; to protect our rights or property;
to enforce policies or contests, sweepstakes, promotions, or game rules; or if
we reasonably believe that an emergency involving immediate danger of death or
serious physical, economic or other harm to any person requires disclosure of
communications or justifies disclosure of records without delay.
Purchase Request Information and Finance Information
Purchase Request Information is used to transmit to third parties requests
for products or services and to contact consumers regarding vehicles.
Similarly, Finance Information is used to transmit third party requests for
vehicle financing. Typically, in either case the information is transmitted to
dealers, manufacturers, lenders or fulfillment entities, as applicable, who may
be in a position to respond to your request. As part of the request process, we
may verify the information you provide, or obtain omitted address or other
contact or demographic information, from third parties.
Occasionally, in the case of Purchase Request Information or Finance
Information, when Autobytel does not have a dealership or lender available to
assist you, we may forward your request information to a manufacturer or
another referral service for transmission to a dealer or lender. Your
submission of the request authorizes us to do this. Any Purchase Request
Information or Finance Information forwarded in this way becomes subject to the
security and privacy policies that are posted on the websites of those third
Similarly, Purchase Request or Finance Information transmitted to a dealer,
manufacturer, lender or fulfillment entity becomes the property of that dealer,
manufacturer, lender or fulfillment entity, in addition to Autobytel. The
information is used to process your request and to provide you with information
about goods and services. Any request to opt-out of future dealer, lender,
manufacturer or other third-party communications must be made directly to that
3. Your Right To Decline Communications From Us and Others
We provide our users with the ability to choose whether to receive certain
communications from us and whether to permit their information to be disclosed
to third parties for marketing or related purposes.
Users who come directly to our Website will not receive those communications
or have their information disclosed to third parties for marketing or related
purposes unless they affirmatively consent or are already receiving such
Users whose purchase, finance or other requests are submitted through
third-party websites and are referred to us will receive those marketing
communications and their information will be shared with other third parties
unless they elect to opt out of those communications and disclosures.
To opt out of a category of email from us, click on the remove link at the
bottom of the email. Alternatively, you may email Customer Service at
the word "Remove" in the subject line, and we will remove you from
all further email marketing communication within five (5) business days. You
may also opt-out at any time by contacting us at firstname.lastname@example.org.
In addition, we provide you the opportunity to indicate your preferences as
to what types of offerings of products or services you wish to receive from
third parties or - subject to the exceptions below - to opt-out of disclosures
to those third parties altogether. You may update your preferences at any time
by contacting us at email@example.com.
Those third parties who receive your personal information prior to your opt-out
will remain able to send you communications, subject to their privacy policies
In each case, even if you decide not to receive offers or other product or
service information, Autobytel and its member dealers or manufacturers,
fulfillment third-parties and other automotive referral services, may use a
phone number, mailing address or email address that you have provided to
contact you regarding a request or content that you have submitted or in
connection with other administrative matters, such as operation of our Website.
Additionally, phone numbers may be used to conduct customer surveys regarding
individual experiences with Autobytel or Autobytel-accredited dealers. Phone
numbers are made available only to Autobytel, its affiliates and member
dealers, lenders or manufacturers or other referral services who receive your
The submission of a purchase or financing request itself is permission for
us to submit your Purchase Request Information or Finance Information (as
applicable) to third parties to fulfill your request. If you request to opt-out
of receiving emails from us and subsequently submit a purchase or finance
request (either directly or submitted through third-party websites and are
referred to us), we will assume that you wish to reinstate your relationship
with us and we will use your information as set forth herein, unless you
subsequently request to opt-out. Each time you submit a purchase or finance
request, this process will restart.
Autobytel understands the importance of security for our users. We follow
generally accepted industry standards to protect the personal information
submitted to us, both during transmission and once we receive it. In
particular, we use SSL (Secure Socket Layer) encryption technology to protect
personal data such as credit card information and finance or insurance
information during transmission, and maintain other commercially reasonable
precautions to protect information that we store or retain.
No method of transmission over the Internet, or method of electronic
storage, is 100% secure. Therefore, while we strive to use commercially
acceptable means to protect your personal information, we cannot guarantee its
absolute security. We cannot guarantee protection of all information against
interception, misappropriation, misuse, or alteration, or that your information
may not be disclosed or accessed by accidental circumstances or by the
unauthorized acts of others. Furthermore, we have no control over the security
of other websites you might visit.
Your registration information is accessible online only through the use of a
password. To protect the confidentiality of personal information, you must keep
your password confidential and not disclose it to any other person. You are
responsible for all uses of the Website by any person using your password.
Please advise us immediately if you believe your password has been misused or
We restrict access to personal information about you to our employees and
third parties who need to know that information in order to manage your account
or provide you with services or information you requested. We review our
safeguards from time to time, and strive to maintain them in a manner
consistent with applicable regulations, if any, that may be in effect from time
to time. Any of our employees who violate these policies and procedures are subject
to disciplinary action.
If you have any questions about security on our Website, you can send email
to us at firstname.lastname@example.org.
We do not intend, and the Website is not designed, to collect personal
information from children under the age of 13. If you are under 13 years old,
you should not register with or otherwise provide personal information to our
6. Corrections or Changes to Your Personal Information
You may also make corrections and updates to your personal information by
7. Cookies and Web Beacons
What is a Cookie? A cookie, also known as a web cookie or browser cookie,
is a piece of text stored by a user's web browser that enable recognition of a user's computer
when the user visits websites. Data and information such as the IP addresses, email addresses,
websites visited online and personally identifiable information about you can be stored using
cookies. A cookie can be used for authentication, storing site preferences, tracking of website
use and preferences, personalization and content customization. Online advertisers and website
operators often use such information to build behavior profiles and for deliverying targeted
advertising and content to users based on user preferences. Autobytel places or "sets" Autobytel
cookies on your computer when you visit Autobytel Websites and may also set cookies on your
computer on behalf of third parties authorized by Autobytel or may enable certain third parties
to set their own cookies on your computer. When a cookie is set, your browser will check it for
length, an expiration date, and where it originated. Cookies without an expiration date exist
until the browser terminates, while cookies with an expiration date may be stored by the browser
until the expiration date passes.
Types of Cookies Set on Your Computer
Autobytel sets its own cookies on your computer when you visit an Autobytel Website. These
Autobytel cookies collect data and information about you, including personally identifiable
information. For information about our use of information and data collected by Autobtel cookies,
Collects and How We Use It".
Autobytel uses third party tracking services for which Autobytel sets cookies on your computer,
or enables the third party tracking services to set cookies on your computer, when you visit
Autobytel Websites. These cookies track visits, page views and click stream behavior. Third party
tracking services report this data to Autobytel in aggregated form so Autobytel can better
understand our users and improve our Websites. Autobytel does not authorize these third party
tracking services to store personally identifiable information about you in their cookies. Autobytel
has no access to or control over these third party tracking utilities. Autobytel shares such anonymous,
aggregated information obtained from these cookies with our advertisers, sponsors, promotional
and business partners.
advertising providers are third parties that display advertisements based on your visits to the
Autobytel Websites and other sites you visit within the network advertising provider's advertising
network. Although the advertising providers do not have access to Autobytel's cookies, Autobytel may
set cookies on your computer on behalf of the third party network advertising providers, which cookies
can be accessed by the third party network advertising providers. Cookies allow the third party network
advertising providers to serve you targeted advertisements or content in which you might be interested.
Autobytel does not authorize these third party tracking services to store personally identifiable
information about you in their cookies.
Finally, Autobytel may also set cookies on your computer on behalf of third parties other than
third party tracking services and third party network advertising providers. These third parties
collect data and information regarding your internet use and the sites that you visit. They may
use this data or information to (i) provide data or information products and services to Autobytel
that we use internally or in turn offer for sale or distribution to third parties; (ii) to provide
data and information products and services direct to third party customers of the data collector.
Autobytel does not authorize these third parties to store personally identifiable information about
you in their cookies; and (iii) for their own internal analytics.
Opting Out of Cookies. You have the ability to accept or decline cookies by modifying
your browser settings, and our websites are viewable even if you disable the cookie function on your
browser. However, if you disable cookies, some advanced and customized features or offerings will not
be available to you, including personalization features. If you prefer not to accept cookies, most
browsers will explain how to view and disable cookies under the help portion of the toolbar or
notify you when you receive a new cookie. Use of third party cookies is subject to the privacy policies
and opt-out procedures of these third parties and not Autobytel's policy and procedures. Please click
here www.networkadvertising.org in
order to learn more about the data and information collection and use practices of some of the third
parties for which we set cookies on Autobytel Websites or for which we enable to set their own cookies.
Please click here http://www.networkadvertising.org/managing/opt_out.asp
in order to learn more about the "opt-out" procedures of some of these third parties. Not all of the
third parties for which we set cookies on Autobytel Websites or for which we enable to set their own
cookies are included in preceding link. One of the third parties for which a cookie is set on your
computer and which is not included in the preceding link is Datran Media's Aperture product. Datran
Should you wish to opt-out of Datran Media's cookies, you may access Datran Media's opt-out procedure
by clicking on the following link: http://rt.displaymarketplace.com/optout.html
Autobytel, third party network advertising providers or other third parties may place "web beacons,"
which are also called single-pixel gifs, on Autobytel Websites and in email communications. A web beacon
is a small, transparent electronic image placed at various sections of our Websites or in Web-based
documents or in email messages or newsletters to monitor user traffic. The web beacon records the number
of click-throughs to the page where it resides and collects users' IP addresses, time the page was
viewed, type of browser used, and existence of cookies from a previous visit. Among other things, they
help to better target advertisements on the Autobytel Websites. Web beacons placed in email messages
may be linked to your personal information. Data and information collected by web beacons is used
only by Autobytel, its affiliates and authorized vendors.
8. Business Transfers and Other Transactions
Information about our users and our Website is a business asset of
Autobytel. As we continue to develop our business, we might sell or buy
websites, subsidiaries or business units. In such transactions, personal
information generally is one of the transferred business assets but remains
event that Autobytel or substantially all of its assets are acquired, personal
information will of course be one of the transferred assets. In addition,
personal information will be disclosed as part of any creation of a separate
business to provide our Website, or to provide other services or fulfill
products; debt financing, sale or pledge of company assets, or insolvency,
bankruptcy or receivership. We will make reasonable efforts to ensure that the
acquirer of our users' personal information respects the provisions of this
Policy, although this may not be possible in certain legal settings (such as
9. Changes or Revisions to This Policy
If we are going to use your personal information in a manner different from
that stated in this Policy at the time of collection, we will notify you via
email. You will have a choice as to whether or not to allow us to use your
information in this different manner. In addition, if we make any material
changes in our privacy practices, we will revise this Policy and update the
date displayed at the top of this Policy to reflect that the policy has been
changed. In some cases we will also email users who have opted to receive
communications from us, notifying them of the changes in our privacy practices.
We take our commitment to protection of your privacy, as set out in this
Policy, seriously. Nevertheless, NOTHING IN THIS PRIVACY AND SECURITY POLICY IS
INTENDED TO CREATE OR PROVIDE ANY RIGHT OF ACTION FOR VIOLATION.
11. Questions or Concerns?
If you have any questions or concerns regarding privacy, security,
opting-out of email offers or understanding how your personal information is
being used, please contact our Consumer Privacy Advocate at ABTPrivacy@autobytel.com.
For any other issues, please contact our customer service department at email@example.com. Our
mailing address is: 18872 MacArthur Boulevard, Irvine, CA 92612-1400.
For the Autobytel Usage Terms and Disclaimers please click here.